Case Study: 1% for the Planet

Case Study of social media presence

http://onepercentfortheplanet.org/

– They have a blog in which they keep up with their ‘members’ and interested people of the community. The titles to the blog posts, are interesting to the reader, and focus on not necessarily what they are doing, but the connection between the company and the people, and what actions can be taken to empower the members and just average Joes.

-Site is very user friendly, and easy accessibility to main topics that are being blogged about, as well as for connecting to their other social media sites, like twitter and Facebook.

-They announce and really seems to celebrate all the companies that join up with their cause, and there are over 1,000 companies that do work with them. ( I just bought shoes from a company that works with them, and I didn’t even know!)

– Tips and lists for citizens on what they can do to lower waste, and what chemicals might be harming them that they use in their daily routine

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